IVANA  ROSALITA

This particular Ted Baker pop-up store will have a surreal concept that will bring excitement to its target users. The coming customers will be invited into a space that feels like a mysterious dark forest. This concept comes from the mysterious side of Ted Baker that always brings people to curiosity and combining it with the elements of nature that is also a part of Ted Baker’s identity.

The space is mostly inspired by a particular fabric pattern of Ted Baker called the “unicorn placement” from the autumn winter collection 2012. From this fabric, the color scheme of the store is also developed, which is purple and black, and some elements were taken for example the forest with tree trunks for the display and the flowers to be integrated with the cashier counter.